Yellowtree is an ecommerce store based in Australia. The store carries a wide range of products, including home accessories, kitchen appliances, fitness equipment, tech gadgets, and more.
When Yellowtree came to us, it was mainly struggling in 3 areas:
1. Expanding its customer base and increasing the volume of orders
2. Creating a holistic marketing strategy that consisted of both paid and organic marketing
3. Increasing average order value (AOV) and return on investment (ROI)
But, as a new entrant, the biggest challenge for Yellowtree was establishing trust and credibility with their target audience.